Find the real constraint.
Assess the engine, identify the priorities and agree what needs to change.
WAYS TO WORK TOGETHER
From finding the constraint.
To making change happen.
Five ways to build, repair, optimise and scale your revenue engine. Choose the support your business needs, from independent diagnosis to hands-on delivery and leadership.
Talk through your challenge ↗A CLEAR ROUTE FROM INSIGHT TO ACTION
Audit. Implement. Hand over.
Deliver the plan.
Build the processes, support the people and test the changes in practice.
Leave lasting capability.
Transfer the knowledge, tools and ownership to the team running the business.
A useful journey, not a mandatory package. Buy an audit on its own, bring us a focused project, or engage us directly for leadership or advisory support.
When it fits
Growth has stalled, performance is inconsistent, or you need an independent view before committing more investment.
What we do
We examine the commercial system through the 6M Sales OS: Message, Market, Motion, Model, Measurement and Management. We combine available performance evidence with conversations about how the business actually operates.
What you receive
- An assessment of the strengths, gaps and constraints across your revenue engine
- A prioritised action plan with recommendations, dependencies and proposed measures of success
- A leadership readout to align on the decisions and next steps
How it’s structured
A standalone, fixed-scope diagnostic. Scope, access requirements, timing and fees are agreed before work begins.
What happens next
Take the plan forward internally, engage us to implement it, or scope a specific project. There is no obligation to continue.
02 / IMPLEMENT
Revenue Engine Implementation
Turn the findings into working change.
Discuss this engagement ↗When it fits
Your audit has identified the priorities. Now you need practical support to deliver a coordinated improvement plan.
What we do
We work alongside your team to sequence the changes, build the tools and routines, support adoption and review the evidence. Delivery follows the priorities of your audit, with clear ownership across each workstream.
What you receive
- An agreed implementation roadmap with owners, milestones and success measures
- Processes, playbooks and management routines built around your commercial reality
- Team enablement, adoption reviews and adjustments based on what is working
- A documented handover that leaves your team able to sustain the changes
How it’s structured
A phased programme scoped from the audit findings. We agree deliverables, responsibilities and review points before each phase.
What happens next
Hand over ownership to your team, with advisory or fractional support available where further involvement is useful.
When it fits
You have a defined commercial challenge and need experienced support to move it forward.
What we do
We scope a clear brief and deliver against it. Projects might include GTM design, sales codification, outbound development, customer expansion, management routines or market-entry planning.
What you receive
- A clear problem statement, delivery scope and agreed measures of success
- Practical outputs such as an executable market definition, sales playbook or operating cadence
- Support to put the work into use and transfer ownership to your team
How it’s structured
A defined project with agreed deliverables, timing and fees. An audit is not a prerequisite; we validate the brief before starting.
What happens next
Close with a clear handover and review of the work against the agreed brief. Scope further support only where needed.
When it fits
You need senior commercial leadership on a part-time basis, with hands-on involvement in decisions, people and execution.
What we do
We take an embedded leadership role appropriate to the business, such as fractional CRO, VP of Sales or Head of Sales. The remit, decision-making authority and level of involvement are agreed with your leadership team.
What you receive
- Ownership of agreed commercial priorities and the operating rhythm to deliver them
- Hands-on team leadership, coaching and cross-functional coordination
- Regular performance reviews, clear decisions and visibility for the CEO or board
- Capability building and a transition plan for ongoing internal ownership
How it’s structured
A retained leadership engagement with an agreed remit, cadence and capacity. Accountability is matched to the authority, resources and access required.
What happens next
Continue at the right level of involvement or support a planned transition to permanent leadership.
05 / ADVISE
Advisory & Coaching
Give your leaders an experienced sounding board.
Discuss this engagement ↗When it fits
Leadership is already in place, but the people carrying responsibility would benefit from independent challenge, perspective and development.
What we do
We work with founders, CEOs, commercial leaders and investors on the decisions and leadership challenges that shape revenue performance. Your leaders retain operational ownership.
What you receive
- A defined cadence of advisory conversations or coaching sessions
- Practical challenge on priorities, commercial choices and execution
- Leadership development and follow-through on agreed actions
How it’s structured
Ongoing support with an agreed focus, meeting cadence and review points. The relationship is shaped around the people and decisions involved.
What happens next
Review the value and focus regularly, adjusting or concluding the engagement as needs change.
DIRECTLY WITH YOUR TEAM. ALONGSIDE YOUR INVESTORS.
The right support.
At the right level.
We work directly with leadership teams and with PE and VC firms supporting portfolio businesses. We agree the business priorities, reporting expectations and responsibilities with the people involved.
Implementation delivers an improvement programme. A focused project addresses a defined brief. Fractional leadership takes an active operating role. Advisory supports the people who already hold that role.
Explore support for investors ↗BEFORE WE BEGIN
Clarity on the engagement, too.
Do we need to start with an audit?
No. An audit is useful where the constraints or priorities are unclear. If you have a defined brief or need leadership support, we can discuss that directly. Implementation is normally scoped from an audit; if you already have findings, we first assess whether they give us a sound basis for delivery.
How do you agree fees and timing?
We scope the work around the problem, deliverables and level of involvement. We agree fees, timing, responsibilities and review points before work begins. Projects and audits have a defined scope; ongoing leadership and advisory support have an agreed remit and cadence.
Will you help our team deliver, or just provide recommendations?
The audit provides diagnosis and an action plan. Implementation and focused projects include practical delivery support. We agree who owns each action and how your team will be enabled to sustain the work.
What if we’re unsure which engagement fits?
Start with the challenge. We’ll talk through what’s happening, what you need to change and the support already in place, then agree a proportionate starting point.
LET’S TALK